For designers, artists and brands
Sometimes that means reconnecting with the source of the work. Sometimes it means cutting back a collection that has grown too broad. Most of the time, it's both.
She starts by looking and asking questions: about your brand, how the collection came together, and what it's really reaching for. She sees quickly where the work holds together and where it starts to drift, what's true in it and what isn't.
Creative clarity
This isn't a one-time verdict. Over a few sessions, Beatrice guides you until the whole collection speaks with one voice.
For brands that need more than a few sessions, Beatrice also steps in as interim creative director, leading the creative team and guiding collections from concept to launch, for as long as it's needed.
Many of the collections Beatrice has shaped carry someone else's name, as they should. She has also worked with artists, well-known musicians, brands and writers, most of whom prefer to keep that private.
Alexandra Frida: Creative partner on brand story, collections, runways, and all campaign and lookbook shoots, photography: Lisselotte Fleur
Campaign shaped from the story behind the collection, photography: Lisselotte Fleur, animation: Studio Ultradeluxe
From the collection to the lookbook, photography: Lisselotte Fleur, animation: Studio Ultradeluxe
From the collection to the campaign, photography: Lisselotte Fleur